Position curves + SERP feature impact

CTR Predictor

Predict expected click-through rate for any SERP position, with adjustments for AI Overview, featured snippets, sitelinks, ads and other features that suppress or amplify clicks.

Position#1

1102550

Monthly impressions (optional)

SERP features

Expected CTR at position #1

31.7%

range 25.36% – 38.04%

CTR by position (with selected features)

31.7%

24.7%

18.7%

13.6%

9.5%

6.2%

4.1%

3.4%

2.6%

#10

2.4%

#11

2.2%

#12

#13

1.8%

#14

1.6%

#15

1.5%

#16

1.3%

#17

1.1%

#18

0.9%

#19

0.7%

#20

0.5%

Baseline CTR from a composite of Advanced Web Ranking and Ahrefs studies. Treat the numbers as midpoints — actual CTR varies by query intent, brand recognition, and snippet quality. The Snippet Optimizer can lift CTR 10-30% at the same position.

Position curves + SERP feature impact

CTR Predictor

Predict expected click-through rate for any SERP position, with adjustments for AI Overview, featured snippets, sitelinks, ads and other features that suppress or amplify clicks.

Position#1

1102550

Monthly impressions (optional)

SERP features

Expected CTR at position #1

31.7%

range 25.36% – 38.04%

CTR by position (with selected features)

31.7%

24.7%

18.7%

13.6%

9.5%

6.2%

4.1%

3.4%

2.6%

#10

2.4%

#11

2.2%

#12

#13

1.8%

#14

1.6%

#15

1.5%

#16

1.3%

#17

1.1%

#18

0.9%

#19

0.7%

#20

0.5%