Hands-on guides from the team behind FeaturedSnippet. New posts roughly monthly. RSS.
Both surfaces sit above position #1. They reward different content patterns, return different CTR, and overlap unpredictably. Here's the decision framework.
Search Console and Google Analytics 4 routinely report different organic numbers for the same site. Here's why the gap exists, when to trust which, and the five common discrepancies.
The pillar-and-cluster model is overprescribed. Here's the decision tree: when a pillar earns its 4000 words, when a cluster is the right move, and when neither is.
Eight schema implementation patterns I see in audits that either don't validate, mismatch the page, or invite manual actions. Each with the wrong shape, the right shape, and why.
Six robots.txt patterns that have wrecked sites I've audited. Each takes minutes to fix and prevents months of indexing disasters.
Category pages are the highest-traffic, highest-conversion page type on most ecommerce sites — and they're also the most consistently broken. Here's the practical playbook.
Twelve months of observed citation patterns from Google's AI Overview, the specific page structures that get cited more than they rank, and what to write differently.
A working architecture for internal linking that survives 1000 pages, won't drift over time, and reliably moves cluster pages from page 2 to page 1.
Google measures meta descriptions in pixels, not characters. Here's the actual cutoff, why your description gets rewritten 70% of the time, and how to write one that survives.
AI Overview, Perplexity and ChatGPT search are picking sources differently than classic Google. Here's the patterns we keep seeing in cited pages — and what to write more of.
The GSC dashboard surfaces about 5% of what's in your data. Here are three audits — striking distance, cannibalization, CTR outliers — that take 20 minutes once you have the export.
Google deprecated FAQ rich results in 2023, then quietly walked it back. Here's what FAQPage schema still gets you in 2026 — and why AI Overviews changed the calculus.
Google measures titles in pixels, not characters — and your brand suffix is eating 100-130px of that budget without you realising. Here's the actual maths.