https://featuredsnippet.org/blog Practical SEO writing from the team behind FeaturedSnippet. en Tue, 19 May 2026 00:00:00 GMT https://featuredsnippet.org/blog/featured-snippet-vs-ai-overview https://featuredsnippet.org/blog/featured-snippet-vs-ai-overview Tue, 19 May 2026 00:00:00 GMT Both surfaces sit above position #1. They reward different content patterns, return different CTR, and overlap unpredictably. Here's the decision framework. https://featuredsnippet.org/blog/gsc-vs-ga4-attribution https://featuredsnippet.org/blog/gsc-vs-ga4-attribution Sun, 17 May 2026 00:00:00 GMT Search Console and Google Analytics 4 routinely report different organic numbers for the same site. Here's why the gap exists, when to trust which, and the five common discrepancies. https://featuredsnippet.org/blog/pillar-vs-cluster-pages https://featuredsnippet.org/blog/pillar-vs-cluster-pages Fri, 15 May 2026 00:00:00 GMT The pillar-and-cluster model is overprescribed. Here's the decision tree: when a pillar earns its 4000 words, when a cluster is the right move, and when neither is. https://featuredsnippet.org/blog/schema-markup-mistakes https://featuredsnippet.org/blog/schema-markup-mistakes Wed, 13 May 2026 00:00:00 GMT Eight schema implementation patterns I see in audits that either don't validate, mismatch the page, or invite manual actions. Each with the wrong shape, the right shape, and why. https://featuredsnippet.org/blog/robots-txt-mistakes https://featuredsnippet.org/blog/robots-txt-mistakes Tue, 12 May 2026 00:00:00 GMT Six robots.txt patterns that have wrecked sites I've audited. Each takes minutes to fix and prevents months of indexing disasters. https://featuredsnippet.org/blog/ecommerce-category-page-seo https://featuredsnippet.org/blog/ecommerce-category-page-seo Mon, 11 May 2026 00:00:00 GMT Category pages are the highest-traffic, highest-conversion page type on most ecommerce sites — and they're also the most consistently broken. Here's the practical playbook. https://featuredsnippet.org/blog/ai-overview-citation-patterns https://featuredsnippet.org/blog/ai-overview-citation-patterns Sun, 10 May 2026 00:00:00 GMT Twelve months of observed citation patterns from Google's AI Overview, the specific page structures that get cited more than they rank, and what to write differently. https://featuredsnippet.org/blog/internal-linking-architecture https://featuredsnippet.org/blog/internal-linking-architecture Sat, 09 May 2026 00:00:00 GMT A working architecture for internal linking that survives 1000 pages, won't drift over time, and reliably moves cluster pages from page 2 to page 1. https://featuredsnippet.org/blog/meta-description-length https://featuredsnippet.org/blog/meta-description-length Fri, 08 May 2026 00:00:00 GMT Google measures meta descriptions in pixels, not characters. Here's the actual cutoff, why your description gets rewritten 70% of the time, and how to write one that survives. https://featuredsnippet.org/blog/generative-search-citations https://featuredsnippet.org/blog/generative-search-citations Thu, 07 May 2026 00:00:00 GMT AI Overview, Perplexity and ChatGPT search are picking sources differently than classic Google. Here's the patterns we keep seeing in cited pages — and what to write more of. https://featuredsnippet.org/blog/search-console-audits https://featuredsnippet.org/blog/search-console-audits Wed, 06 May 2026 00:00:00 GMT The GSC dashboard surfaces about 5% of what's in your data. Here are three audits — striking distance, cannibalization, CTR outliers — that take 20 minutes once you have the export. https://featuredsnippet.org/blog/faq-schema-2026 https://featuredsnippet.org/blog/faq-schema-2026 Tue, 05 May 2026 00:00:00 GMT Google deprecated FAQ rich results in 2023, then quietly walked it back. Here's what FAQPage schema still gets you in 2026 — and why AI Overviews changed the calculus. https://featuredsnippet.org/blog/title-tag-pixel-widths https://featuredsnippet.org/blog/title-tag-pixel-widths Mon, 04 May 2026 00:00:00 GMT Google measures titles in pixels, not characters — and your brand suffix is eating 100-130px of that budget without you realising. Here's the actual maths.